After years of dealing with the bureaucratic red tape of government work, April decided to leave her career behind and start a small business of her own. She and her husband Aaron went all-in on a crazy idea that popped into her head… The Princess and The Popper, a gourmet popcorn company. Together they did popcorn for farmers’ markets, downtown events, and private parties, the popcorn was delicious and business was popping! But their dreams were crushed when they planned to open up a storefront and start popping full-time after three opportunities to rent a space were denied. Instead, they had to resort to pop-up shops (pun intended) and rely exclusively on other business owners to invite them to collaborative, shopping events. From these tough experiences April realized that there was an even greater need for a business that connected mobile vendors without storefronts to local venue owners that had spare room for pop-up shops, These events, along with some other unfavorable vendor experiences, inspired the creation of fayVen.